#mwc09 part 1


Just back home in Dublin from Mobile World Congress Barcelona, and have the usual mix of post-tradeshow excitement-cum-fatigue. It was a really excellent show. Attendance was down, which made the aisles easier to walk, the queues (lines) shorter or non-existent, hotels easier to book, and the whole conference just slightly less manic than in prior years. The reduced attendance meant anyone there was there to do business. As a result it seemed to me, and to most people I asked, that “quality” (meaning potential to move business deals forward) was up. That is indeed a good thing.

I’ll do a few short posts to cover our week at MWC. As usual – it’s sometimes hard to get around to see things, as we were either on our stand or in meetings. This tends to cramp your style, even if (as we did) you have a team of three present all week. However, you do tend to pick up “the buzz” from the meetings, the traffic, the show conversations, and so on. Plus of course we were at several events during the week, at which the great and the good were present, so you get to hear their take on things.

So just for fun, here’s a starter insight to MWC : the price of Internet Access if you use the Fira-supplied offers in the building.


Yes, that’s right. 75 Euro for 24 hours access!!! Unbelievable. I know, I know. Most people at the show use some other method, either supplied by their stand (wired or wireless access), or have made their own arrangements. I just can’t help find it ironic that these prices are approaching the highest I’ve ever seen. Surely, surely, surely, with an agenda to promote “wireless access” – especially to data – the GSMA could sort out something innovative, showcase and world-class for future years?

Now for other matters. Well first things first. Dial2Do was nominated by the MobileMonday Dublin chapter for the MobileMonday Peer Awards at MWC. As I mentioned before, it was an honour to be nominated, and we went filled with gusto, vim and vigour to put our best foot forward to win the prize. Our ceo, Ivan MacDonald did the pitch, which included a first public presentation about our new partnership with SouthWing for their new SouthWingAssistant service.

Well, we didn’t win. 😦 However, the event was great, the quality across the board was very strong, and we had some fantastic feedback, before, during and after the event.

The winner was very-deserved babajob – a job-finder service with a strong mobile component based in India. They swept the boards with both community awards and jury awards. Congratulations and kudos to everyone at babajob.

We then attended the MoMo Peer Awards party, and great gathering organised at Citrus. Seemed that everyone was there – top marks to the m-trends team for making it happen.

Back at the stand, we had a great reaction to the SouthWing announcement. There’s nothing like having the real hardware available on the stand to show people to help them get the idea. And the new SouthWing stuff looks very, very slick.


We did a lot of demos at the show to give people a real feel for how the SouthWing Assistant will work in practise (push the button, get connected!). As SouthWing happen to be a Barcelona-based company, many of the SouthWing staff were able to stop by over the course of the conference. It was great to put faces to some of the names we’ve spent time with on conference calls over the last few months! 🙂


Our Stand-Of-The-Show award goes to SpinVox, who, as last year, had the most original design and most astonishing marketing at the show. Man – dem boys have some serious marketing moolah. Incredible!


On Monday Dial2Do was also were included in a new report by Infonetics on IMS and RCS. We’ve written here before about RCS, and were privileged to be included in Diane Myers’ new report, released on the first day of the conference. As Diane wrote:

One measure of success for RCS will be the ability to layer-on enhanced services and capabilities beyond the core components. There are a number of compelling voice and data applications that offer converged mobile/fixed-line capabilities that operate perfectly well in stand-alone IP networks. To date there has been little compelling value to move to IMS from an application perspective. RCS changes all that as the example of Dial2Do illustrates.

Diane covers an rich communication example we’re working on in Dial2Do, whereby we can add value to a “call” service – offering rich status information regarding the called party (latest IM status, twitter status, and so on) within the call flow, and offer the caller some options as to how best to connect. The report is available from Infonetics.

Ok, this post is getting too long. Back later with more on Android, Social Phone and tidbits from the show.


One response to “#mwc09 part 1

  1. Those wifi connection charges are offensive – lucky we went for the PAYG option at €0.06 a mb. Couldn’t even use up my €10 credit no matter how much skype calling I did. I second your vote on the SpinVox stand – a stunner – I meant to track down who designed it and see what else they’re up to.

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